SETTING THE PRICE Pricing your home is a careful balance. Set the price too low and you leave money on the table. Set the price too high and your home will be on the market a long time, which just compounds the problem as it raises questions about it?s sale-ability.

As a Realtor, it is my job to know what properties like yours have sold for recently, and can utilize the detailed history of area sales to tell whether your home - with it?s unique features, location and condition - will bring more, or less, than similar listings. And I always have the pulse of the local and regional Real Estate market, so I know whether the market is heating up or cooling down, and can stay ahead of the trend, pricing your home to get you the highest possible price in the least amount of time.

BEING OBJECTIVE Selling a home can be an emotional experience. After all, it?s been a part of your life, perhaps the center of your life, for years. As a third party, a Realtor can keep you focused and provide independent feedback on things you should do, or changes and repairs that should be made, to help the home sell. I will also act as a buffer during negotiations. As a licensed Realtor, I adhere to a strict code of ethics, and I work to represent your best interests.

PROVIDE MARKETING MUSCLE Attracting interested people to view and buy your home does not happen automatically. I will market your home to the widest audience of potential buyers through a well-coordinated multimedia campaign. Of course, I will use Signs, Newspaper Ads, Internet and open houses, but you?ll also be placed in the Multiple Listing Service where local agents can bring it to the attention of their buyers, and then to Realtor.com and Yahoo Classifieds Real Estate where it can be viewed by anyone in the world that is relocating to this area.

PRE-QUALIFY BUYERS I can help separate the serious buyers from the ?lookie-loos? and thus save you a lot of time and frustration. I will determine if buyers are serious by getting answers to questions about their motivations and purchasing power and by ensuring that they have been pre-qualified for a mortgage in the amount needed to buy your home. When I bring you an offer on your home, you can be sure that the buyers? finances are sound and the deal is ready to be done.

FOLLOW THROUGH and CLOSE THE DEAL Selling your house is complicated and there is a mountain of paperwork. First there are offers and counter-offers. Then come the Contracts of Sale, inspection reports, disclosure forms, deeds, mortgage documents. I keep track of it all and see to every detail. My value is in avoiding delays and mistakes, and coordinating the timing of the sale of this house with the purchase of another, so that you make a smooth transition to your new home.

SUMMARY The value that I, or any licensed Realtor brings to someone selling a house is, in the end, peace of mind. The marketing, the details, the paperwork, the coordination. I do it every day, and I enjoy the process. So relax and leave the details to me. You?ll find that having a knowledgeable Realtor beside you throughout the sale of your home is priceless.

Posted by Steve Crane on December 13, 2008 at 12:00 AM

About Steve Crane
Steve Crane is affliated with CRANE & ASSOCIATES REALTY, which is located in Soldotna, AK. For further assistance please use the contact information located on the right.




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