A New Approach to Suburban Home Marketing

The American dream is changing, and real estate professionals are doing their best to keep up in order to sell homes. Many buyers still want a big house in an uncrowded neighborhood, especially if they have a family, but there are conditions attached now. Long commutes into the city are more of a deal breaker now than ever before, and areas without a nearby business community, parks infrastructure, or future-proof layout are generating less interest. Realtors working in the suburbs must now learn to identify and market smart growth, and a well-rounded lifestyle, as well as the old ideals of comfort and privacy.

Soaring gas prices have made the suburban commute a tough sell, but rail lines are a cheap solution in many metro areas. Cities with long-established commuter rails have upgraded their routes to accommodate growth, while cities that expanded rapidly during the mid-20th century are building new commuter lines. One example of a large center with a newer commuter line is Vancouver, BC, Canada, where an extensive line called the West Coast Express opened in 1995. An area like suburban New Jersey offers well-established commuter railways, but here too the traditional routes are augmented by new routes, such as the Morristown Line which runs 40 miles between Hoboken and Hackettstown. Real estate agents who know the rail routes in their area, and stay on top of development plans, can help more buyers find a suburban home suited to their needs.

The high-tech bio-tech industries have brought another marketing angle to the suburban home market in recent years. Many companies in these rapidly expanding sectors operate at the outskirts of large metro areas, where they can develop large campuses and research facilities employing thousands. High-tech and bio-tech professionals can live in low-density neighborhoods, and avoid a lengthy commute altogether, if they find a home near their campus. Realtors sensitive to the high-tech market will find these home searches easy to accommodate.

Other new marketing angles for suburban real estate can include high quality school districts, parks systems, improved inter-municipal planning, outdoor shopping plazas, cheaper home prices, and a larger new home inventory. Knowing what makes these areas attractive to buyers will help real estate professionals close more deals, and promote smart growth where they live.

Posted by Carol Senff on December 13, 2008 at 12:00 AM

About Carol Senff
Carol Senff is affliated with Century 21 Ability, Inc., which is located in Camarillo, CA. For further assistance please use the contact information located on the right.

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Local Information for Camarillo, CA

Latitude: 34.225607 -- Longitude: -119.032207

ZIP Codes for Camarillo, California	93010 93011 93012
Area Code for Camarillo, California	805
Time zone for Camarillo, California	PST

Other Area Cities: Fillmore, CA Oxnard, CA Thousand Oaks, CA Westlake Village, CA El Rio, CA Port Hueneme, CA Ventura, CA Camarillo, CA

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Camarillo is a city in Ventura County, California, United States. The population was 57,077 at the 2000 census. A January 1, 2006 California Department of Finance estimate lists the population at 64,034. It is located in the eastern Oxnard Plain, with the Santa Susana Mountains to the north, the Conejo Valley to the east, and the western reaches of the Santa Monica Mountains to the south. The Ventura Freeway (U.S. Route 101) is the city's primary thoroughfare. Camarillo is named for Adolfo Camarillo, one of the few Californios (pre-1851 California natives of Spanish ancestry) to retain his holdings after the arrival of Anglo settlers. Like most Ventura County cities, it is noted for its resistance to urban sprawl. Some of the most desirable land in the city limits, located on both sides of the Ventura Freeway, is permanently zoned for agricultural production. -- Source: Wikipedia.com

California 2000 Census Population Profile Map

	Camarillo	California	United States
Population	57,077	33,871,648	281,421,906
Median age	38.9	33.3	35.3
Median age for Male	37.4	32.2	34
Median age for Female	40.3	34.4	36.5
Households	21,438	11,502,870	105,480,101
Household population	56,138	33,051,894	273,643,273
Average household size	2.62	2.87	2.59
Families	15,240	7,920,049	71,787,347
Average family size	3.12	3.43	3.14
Housing units	21,946	12,214,549	115,904,641
Occupied units	21,438	11,502,870	105,480,101
Vacant units	508	711,679	10,424,540

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A New Approach to Suburban Home Marketing

Local Information for Camarillo, CA

Latitude: 34.225607 -- Longitude: -119.032207

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