Real Estate Email Marketing Maximizes Your Exposur

There's little doubt that the U.S. real estate market is undergoing a profound transformation. After several years of freewheeling lending practices and unsurpassed increases in home valuations, the real estate market is undergoing a major correction. Home values are dropping in many areas around the country, and some homeowners are facing an impending uptick in their adjustable rate mortgage payments, placing them in an untenable position.

In short, it's a volatile market. Lenders are tightening the criteria for mortgages, and the window for subprime lending is closing. Some homeowners who are holding subprime mortgages are facing foreclosures, while others are trying to sell their homes before they find themselves in a negative equity situation. As a result, real estate professionals, investors, and home sellers are scrambling to gain an edge in a competitive marketplace.

Real Estate Marketing

Long gone are the days when traditional methods of real estate marketing are sufficient to move properties. A sign on the lawn, a Multiple Listing Service listing, and an open house still have their place, but they comprise only one facet of an effective real estate marketing campaign.

Just as in most other areas of business, the Internet is playing a crucial role in real estate. Online listings of homes for rent, homes for sale, and foreclosures draw an increasing number of buyers and investors. Photographs and video are increasingly being used to whet the appetites of potential buyers. Still, online listings and multimedia presentations are relatively passive forms of marketing in this competitive era. Those who are on the cutting edge are utilizing the Internet to their best advantage, and taking strategies from the playbooks of those in other fields.

Email Marketing as a "Push" Strategy

If drawing potential real estate buyers to an online listing is a "pull" strategy, then real estate email marketing is a "push" strategy - one that makes sense in today's marketplace. After all, retailers and e-tailers use email marketing to their best advantage. Email inboxes are stuffed with large and small business emails alike. It makes sense that real estate email marketing can also be effective, in that it delivers information about agents, developers, sellers, and their respective properties directly into the hands of interested potential buyers.

Email Marketing is Easier than it Seems

At first blush, real estate email marketing may seem out of reach for many people. After all, their expertise is in real estate and they may not be very tech savvy. On the contrary, there are online real estate services that make email marketing a cakewalk for virtually anyone.

When looking for an online email marketing service, choose one that can help you create emails, manage your contact lists, and obtain tracking reports. Essentially, you should be able to send your first email marketing piece in less than an hour. The best services have "wizards" that allow you to, for example, put together email newsletters using a Web interface and on a single screen. Templates and click-and-drag functionality allow you to easily arrange text, upload photos, and instantly see what your recipients will see when they receive your email.

Once you've sent your emails or newsletters, the service should enable you to track the results, telling you how many emails you sent, how many bounced back, how many people opened the email, how many clicked on the links, and how many forwarded it on to others.

There's little doubt that real estate email marketing is a cutting edge tool that helps push your message into the inboxes of potential buyers. And in today's competitive environment, it's an advantage you can't afford to be without.



Posted by Mary Kruzick on December 13, 2008 at 12:00 AM

About Mary Kruzick
Mary Kruzick is affliated with RE/MAX HOMEBASE, which is located in Fairborn, OH. For further assistance please use the contact information located on the right.



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Local Information for Fairborn, OH

Latitude: 39.807909 -- Longitude: -84.021983


ZIP Codes for Fairborn, Ohio 45324 
Area Code for Fairborn, Ohio 937
Time zone for Fairborn, Ohio EST



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Fairborn is a city in Greene County, Ohio, near Dayton and Wright-Patterson Air Force Base. The population was 32,052 at the 2000 census. It is the only city in the world with the name of Fairborn, a merger of the names Fairfield and Osborn, the two villages from which it was created. Fairborn is the unofficial home of Wright State University which uses a Dayton, Ohio mailing address but is located within the borders of Fairborn. Fairborn is served by a branch of the Greene County Public Library. -- Source: Wikipedia.com




Ohio 2000 Census Population Profile Map

Fairborn Ohio United States
Population 32,052 11,353,140 281,421,906
Median age 31.3 36.2 35.3
Median age for Male 29.9 34.9 34
Median age for Female 33.1 37.5 36.5
Households 13,615 4,445,773 105,480,101
Household population 31,021 11,054,019 273,643,273
Average household size 2.28 2.49 2.59
Families 8,018 2,993,023 71,787,347
Average family size 2.86 3.04 3.14
Housing units 14,419 4,783,051 115,904,641
Occupied units 13,615 4,445,773 105,480,101
Vacant units 804 337,278 10,424,540

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Mary Kruzick - RE/MAX HOMEBASE
Mary Kruzick
RE/MAX HOMEBASE


633 NORTH BROAD STREET
Fairborn, OH 45324

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FAX: 937-878-5901

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