A New Approach to Suburban Home Marketing

The American dream is changing, and real estate professionals are doing their best to keep up in order to sell homes. Many buyers still want a big house in an uncrowded neighborhood, especially if they have a family, but there are conditions attached now. Long commutes into the city are more of a deal breaker now than ever before, and areas without a nearby business community, parks infrastructure, or future-proof layout are generating less interest. Realtors working in the suburbs must now learn to identify and market smart growth, and a well-rounded lifestyle, as well as the old ideals of comfort and privacy.

Soaring gas prices have made the suburban commute a tough sell, but rail lines are a cheap solution in many metro areas. Cities with long-established commuter rails have upgraded their routes to accommodate growth, while cities that expanded rapidly during the mid-20th century are building new commuter lines. One example of a large center with a newer commuter line is Vancouver, BC, Canada, where an extensive line called the West Coast Express opened in 1995. An area like suburban New Jersey offers well-established commuter railways, but here too the traditional routes are augmented by new routes, such as the Morristown Line which runs 40 miles between Hoboken and Hackettstown. Real estate agents who know the rail routes in their area, and stay on top of development plans, can help more buyers find a suburban home suited to their needs.

The high-tech bio-tech industries have brought another marketing angle to the suburban home market in recent years. Many companies in these rapidly expanding sectors operate at the outskirts of large metro areas, where they can develop large campuses and research facilities employing thousands. High-tech and bio-tech professionals can live in low-density neighborhoods, and avoid a lengthy commute altogether, if they find a home near their campus. Realtors sensitive to the high-tech market will find these home searches easy to accommodate.

Other new marketing angles for suburban real estate can include high quality school districts, parks systems, improved inter-municipal planning, outdoor shopping plazas, cheaper home prices, and a larger new home inventory. Knowing what makes these areas attractive to buyers will help real estate professionals close more deals, and promote smart growth where they live.



Posted by Julie Leach on December 13, 2008 at 12:00 AM

About Julie Leach
Julie Leach is affliated with RE/MAX CORNERSTONE REAL ESTATE, which is located in Paris, TN. For further assistance please use the contact information located on the right.



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Local Information for Paris, TN

Latitude: 36.301229 -- Longitude: -88.313815


ZIP Codes for Paris, Tennessee 38242 
Area Code for Paris, Tennessee 731
Time zone for Paris, Tennessee CST


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Paris is a city in Henry County, Tennessee, 86 miles (138 km) west of Nashville, on a fork of the West Sandy River. In 1900, 2,018 people lived in Paris, Tennessee; in 1910, 3,881; and in 1940, 6,395. As of the 2000 census, the city had a total population of 9,763. It is the county seat of Henry County. A 60-foot (18 m) tall replica of the Eiffel Tower stands in Paris. Paris is also home of the "World's Biggest Fish Fry". -- Source: Wikipedia.com




Tennessee 2000 Census Population Profile Map

Paris Tennessee United States
Population 9,763 5,689,283 281,421,906
Median age 41.2 35.9 35.3
Median age for Male 38 34.5 34
Median age for Female 44.4 37.2 36.5
Households 4,394 2,232,905 105,480,101
Household population 9,425 5,541,337 273,643,273
Average household size 2.14 2.48 2.59
Families 2,606 1,547,835 71,787,347
Average family size 2.77 2.99 3.14
Housing units 4,965 2,439,443 115,904,641
Occupied units 4,394 2,232,905 105,480,101
Vacant units 571 206,538 10,424,540

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Julie Leach - RE/MAX CORNERSTONE REAL ESTATE
Julie Leach
RE/MAX CORNERSTONE REAL ESTATE


1011 Locust St
Paris, TN 38242

VOICE: 731-642-7362

FAX: 731-642-1184

TOLL FREE:
800-590-5560



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