Another important consideration is the market. To be safe you want to allow yourself enough wiggle room to come down in negotiations, but if it's a buyers' market you will have to do more to make your home stand out. Pricing your home below the competition should ensure multiple offers, thus driving up the selling price. Other tactics include being flexible around financing options and offering incentives. In any case, you want to price your home low enough that you will get traffic through - the first three weeks are important. If the house sits longer than three weeks perspective buyers may assume something's wrong with it.

In a seller's market it's safe to add 10 per cent to the last comparable sale in your neighborhood and in a balanced market you may aim to add an amount based on the last comparable sale plus the average market increase calculated over the time since that sale.

Remember, pricing your house is as much an art as it is a science. In the end the price is important, but marketing and staging your home plays a vital role as well. A good realtor can guide you through this process and help you get the best price for your house.

Posted by Joy Schramek on December 13, 2008 at 12:00 AM

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