RePage Rank

Your RePageRank is determined by the popularity of your Web site. Actions you take to increase your page's popularity and visits to your page can and will result in additional points being added to your account. At least once every 24 hours your RePageRank is recalculated based upon your current point level. Points are displayed in real time. Therefore, if you do something which we believe will improve your RePageRank, we will award additional points immediately. However, your RePageRank may not change until the following day. While the actual calculation and weighting is proprietary and the details are not divulged, this page will give you a better idea as to how to improve your RePageRank.

• Relevance: Your RePage has three features which give you opportunities to improve your RePageRank. These are your headline, your article, and your "about me" section. Of course, if one or more of these items are blank, your points will be affected. Your headline and associated article should provide information of interest to prospective home buyers and sellers. (If you are not a REALTOR and are in a profession associated with the real estate industry, the headline and article should be of interest to your potential customers or clients.) As such, these two items should naturally contain keywords which should trigger the relevance criteria used by the major search engines. While the headline and article provides valuable information to potential customers, your "about me" section is where you talk about yourself. This is where you display your credentials, especially any competitive advantage you may have, and express your desire to be of service. This should be long enough to be complete but not so lengthy to be a "turn off" and appear to be overwhelming. Remember customers make decisions based upon what is in it for them not on how highly you may think of yourself. Be careful when writing that portion.



• Freshness: A RePage that never changes is seen by the search engines as "yesterday's news". Changing your headline and article weekly or at least monthly helps it move up in ranking with us and with the search engines.



• Tours: When you get a "Starter Package" you receive four free tours. These tours ad quality to your RePage. They also provide additional opportunities to attract more visitors as each tour is an additional "landing page" for search engines. (Additional tours may be purchased for a very low price.)



• Personal Photo: Your photo gives the prospective customer an emotional feeling. They expect it to be professional, warm and inviting. If you have not taken time to have a professional photo taken of you or your "team", then you might signal to them that you are not serious about your business. The use of caricatures is risky. While they may set you apart, they may do so for the wrong reasons. The best advice we can give is to get comments from friends and associates regarding how your photo comes across.



• Visitors: While we have a marketing extensive program which should benefit all participants, if you want to stand out you should be proactive. Here are some ideas.
  
  
  • Digg your RePage. After you update your article use the share link to "digg" your site and/or submit it to other services.
  • Send your RePage and tours links to customers and potential customers.
  • Link your RePage and tours to your existing Web site and your blogs.
  
  
  
• City Photos: Improve your page by submitting attractive photos of your city and the surrounding area.



• Keep your account current: All RePages have an expiration date. Page duration is typically for one year. Once you near expiration you will need to renew your account.

Points are deleted and your RePage is re-evaluated at the end of each month. At that time points are assigned based upon the current features. After that point your RePage will receive additional points for each visitor and based upon the efforts you have to improve and market your page. Your initial points and RePageRank and the speed of your point growth are a direct reflection on the quality of your RePage.

Now for the good part. Although the major reason to have a RePage is to attract more business, we reward the "owners" of the top sites by directly issuing a monthly check to one or more of the top participants. We are doing this as an incentive to spur further participation. Over time the number of participants receiving monthly checks is projected to grow.